This can be achieved in four ways: maintaining or increasing the market share of current products securing dominance of growth markets restructuring a mature market by driving out competitors or increasing usage by existing customers.Ĭhapter 3 - What is a market development strategy?Ī market development strategy involves selling your existing products into new markets. Market penetration involves focusing on selling your existing products or services into your existing markets to gain a higher market share. Each of these growth options draws on both internal and external influences, investigations, and analysis that are then worked into alternative strategies.Ĭhapter 2 - What is a market penetration strategy?

It can help you consider the implications of growing the business through existing or new products and in existing or new markets. The Ansoff Matrix, or Ansoff Box, is a business analysis technique that provides a framework enabling growth opportunities to be identified. This free eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction.

Click the PDF icon below to download the eBook from the Online Library.īook Description - ISBN 978-1-62620-950-3 (28 Pages)

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